One of the regular podcasts that I listen too did an interview with Monica, a lead frontend designer from Shopify, about converting shopify.com to full responsive design. Responsive design is an elegant way to make sure your site works on all devices regardless of screen resolution or size. However, it can be a very tricky undertaking if not done right from the beginning. These two podcasts personally struck home with me because of the contrast between shopify’s approach to design and getting real user feedback vs. MTV’s approach of building out the entire site first and then launching it. They both had a similar situation of a giant traffic site that needed to make the switch; however the fundamental thinking was completely different. Shopify took it in bite size pieces which let them iterate and perfect the design. This has always been their approach.  Where MTV tried to roll out the whole thing at once on a smaller less important site.

Now in all fairness, I do believe its an unfair comparison because MTV has 20 years of legacy development they need to address first; and I was very impressed about how they are planning on future proofing their images. However, the thing that I took away from these two podcast is shopify’s thought pattern about how you must continually be building your site.  Websites grow and evolve, you are never compete. Its this fundamental approach to design which has made shopify the largest and easiest to use ecommerce software in the world.

Love to hear your comments.

Enjoy

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Episode #33

A Responsive Web Design Podcast

Listen to Episode with shopify
Listen to Episode with MTV

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