What Leah had to say about the project
When I decided to build a new wholesale site, I didn’t know where to start. I’m so glad I found the guys at Sunbowl. They did a great job of planning the project with me so that we could create a great user experience. I like to learn how to edit things on my own, so I really appreciated the video tutorials they sent me. They were super helpful with figuring out the technical aspects of the project and were really timely with their delivery. I would highly recommend them to anyone!
The site was a huge success – we generated over 40K in sales in the first month.
Leah Emmott, CEO, Inner Fire Apparel
Everybody knows that Shopify is really great for doing your online e-commerce when you’re selling from business to customer. What I’m going to show you is if when you want to use Shopify in order to use it in a business to business situation. For example, I’m going to show you how it works really, really well and powerfully with a wholesale opportunity.
[00:02:00] With my Inner Fire, they already had a Shopify store and they wanted to add a wholesale component to that store. What we were able to do was use a second Shopify store in order to set that up for them. When you’re on the regular shop, just to compare. If we were a regular shopper and we wanted to buy some leggings we would pick the leggings that we wanted, then we would read through the descriptions and then we would add them to the cart and then we would get to check out.
We can change our quantities. We could see what we were purchasing and check out in a normal fashion. That works very well for buying single products. However, when you’re buying multiple products and if you’re doing a group buy, it’s not the best system to use because it’s very cumbersome and it’s hard to make sure that you got your orders correct. We did a little bit of a different approach to how to do it for a wholesale side of things.
Two things, one, the first thing we did is we wanted to make sure the wholesale side was password protected. There’s a lot of reasons for doing this. We wanted to be able to approve accounts for people to get there because they have to go through a certain credit check first. They have to be authorized dealers. There’s a lot of extra stuff that happens when you’re dealing with just wholesale clients.
When you go to the wholesale in your Fire account, it will take you to a login where the customer would then be able to log in and get to their site. Once they’ve logged in, they come to a nicely designed site just like you would normally have. If we were to go to the homepage it would come up wholesale site, very similar to their other site.
You can look up all different information. They have their polices, they have their FAQs, they have their look book, they have their catalogs. A lot of this stuff is new lines that are coming out that are not available to the public so it’s a different inventory.
When you go and actually select a t-shirt, which I have a sample here, you can see that the layout is slightly different than it was on their online store. The reason we built it this way was because we were finding it was very cumbersome to be adding one product to each cart by just copying over your existing store. There’s a lot of tweaks that need to happen when you’re opening up a second wholesale store.
The first thing with these guys is that you’re able to pick the graphics. I’m going to pick believe in yourself and I’m going to pick with a gray tanktop. We come down here and we get this great chart that tells us which products are in stock, which ones were out of stock and which ones we’re able to order. Theoretically, I can order 15 smalls, I can order four mediums, and I can order two larges. Say I wanted also to get the try coffee ones, I could order 20 here as well, maybe 10 here. Maybe they’re a little bit more popular and it will add them up on the right hand side.
These are just sample pricing that I’ve put in here for the purpose of this video but you can see that each item gets added together and it gives you a line item so you know how much each one of them is going to cost. If you’ve only got a specific budget, say you wanted to put a couple numbers in here and you knew that you only have $170 to spend on these particular items it’ll allow you to add it all up.
When you’re finished you can hit the Add to Cart icon. It will process everything and it will add it to the cart. It will add all your items to the cart. You could see your total number of items that are going to be checked out is 156. That only took me a couple seconds to put into the system, but if I was to do that one by one it would be a very cumbersome style of adding stuff over.
[00:04:00] If I go over to the cart, I can then see a preview of everything that I’m going to order. I can see the colors of my shirts. I can click on and see the graphic that I want to be able to be printed on the shirt. I could update my quantities and then I can also check my additional options. Do you need your items priced and is back ordering okay or are substitutions okay? It might be okay for you.
I can then go to my checkout and I can proceed through my checkout like I normally would. The cool thing about when you do the checkout is you’re able to go to checkout and you have to do a $300 minimum order so that you’re not dealing with these small order. Obviously if you’re a wholesale person and then you know you have the minimum order you need to make and you can make these type of check, it’s a user-friendly interface for buyers.
The buyers can sit down. They can really visually see what you’re looking at. They’re not looking through a catalog or filling out an Excel spreadsheet. Everything is accurately itemized and you can see the graphics of things that are going on and it works out very, very well. I’m going to update some of these here too a little bit more. I’m going to say I’m going to get 300 of them.
Refresh it there and now I’m above my minimum order so now I can check out. I can choose my payment method. I can either go by credit card, pay for it right now. I can go buy PayPal or I could go by bank deposit. There are multiple payment options that you could set up, especially when using a wholesale site. The great thing about it is you can have, because it’s password protected you could have them put the order in and you could do net 30 or you can do net 60 and then that can be imported directly into the accounting system that you’re using.
[00:06:00] Because it’s Shopify it has an API in it where we can actually connect it with your accounting system so it can go straight into if it accepts external inputs. Or you can change or you can run your business where they have to pay for the whole thing upfront based on credit cards. That’s really great to do if you’re doing closeout stuff or you’re doing sample sales or you’re doing that sort of thing where you’re trying to relieve some of the other products.
That is overview of what we can do with a wholesale environment through Shopify. It’s a great place to expand your business and a really, really nice easy user interface to get away from those Excel spreadsheets and those fax forms we’re so used to.