We just launched a new website today, http://www.kor-nyc.com . The offer fantastic, fashionable riding gear in New York City and the to the rest of the world. I thought I would use them as a case study to explain how URL’s work in Shopify. This is a question I get asked quite often.
“Why does it have to have /collections /pages in the title.”
Here is a quick video that explains why shopify does URL’s the way it does.