What’s up guys. Typically on this channel I like to talk about the technical side of things. How to make you a Shopify store and do what you wanted to do. Today I want to talk about something a little bit different. This has to do with copywriting.

I was walking back from the coffee shop this morning with my new set of beans and I was reading the back of the packaging and I was blown away by how great this copywriting was. What it did is it made a connection between the beans and a lovable pet. I’m going to read that to you right now. “The coffee in this bag will give you so much and ask for so little in return. Treat it nice. Do not freeze it or leave it in your hot car with the windows rolled up. It wants to get right to work, so take it out, grind it well and give it a hot bath. It will be the time of your life.”

I read that, it put a little smile on my face and it made me really appreciate the time and the energy that went in to the small things, on these guys’ products and especially just the packaging. That’s something you should keep in mind. Copywriting is worth it’s weight in gold. It’s that little detail that when people get very familiar with your product and they find these extra morsels in there, they can talk to your friends about it and then they can really push your brand and push your product out there.

It’s something to keep in mind when building your stories. It’s not all just technical stuff, there is a lot of little heart that goes into everything.

Get out there and keep on building and get some good copywriters.

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